Career Development Booklet

Editorial Design

Print

Illustrations

Project Overview

HQF wanted a concise, easy-to-navigate resource that helps employees explore training programs, skilled trades, and career development opportunities. I designed a multi-page booklet that organizes complex information into a clear and approachable format using custom illustrations, icons, and real-world examples.

My Approach

  • Researched Nani Swimwear’s brand identity and target audience

  • Developed concepts that balanced modern, playful, and adventurous elements

  • Focused on clean typography, fresh color palettes, and dynamic layouts

DESIGN DETAILS

HAND DRAWN ILLUSTRATIONS

Illustrations help guide the reader and create a welcoming approachable tone

SOCIAL MEDIA ADS

This project allowed me to demonstrate my ability to work within brand guidelines, think strategically about visual storytelling, and execute high-quality designs under a deadline.

Reflection

QR INTEGRATION

QR codes link to internal resources for easy access

CLEAR HEIRRACHY

Simple layouts and icons make information easy to scan and follow

CLEAR HEIRRACHY

Simple layouts and icons make information easy to scan and follow