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SYDNEE ANN
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SYDNEE ANN
PORTFOLIO
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ABOUT

SUMMER LUAU

Event branding

Identity

Print

Project Overview

HQF wanted to refresh the branding for their Summer Luau while keeping recognizable elements from the original logo. I created an updated event identity and extended the design across supporting materials, including flyers and raffle passports during the event.

My Approach

I wanted the new identity to feel more tropical and playful while still connecting back to the original event. I kept the recognizable building silhouettes and explored different ways to incorporate sunset colors, waves, palm trees, and retro-inspired typography.

LOGO EXPLORATION

Concept 1

BRAND ELEMENTS

Typography

Concept 2

Funky Dori Bold

Color Palette

SOCIAL MEDIA ADS

This project allowed me to demonstrate my ability to work within brand guidelines, think strategically about visual storytelling, and execute high-quality designs under a deadline.

Reflection

Final Logo

Concept 3

Sydnee Ann