Summer Luau

Event Branding

Logo Design

Event Collateral

Project Overview

HQF wanted to refresh the branding for their Summer Luau event while keeping recognizable elements from the original event logo. I created an updated event identity and extended the design across event different materials.

My Approach

  • Kept recognizable building elements from the original identity

  • Explored multiple tropical-inspired logo directions

  • Used retro typography, sunset colors, waves and palms to create a playful feel

  • Extended the identity across event materials for a cohesive experience

LOGO CONCEPTS

I explored several directions for the event logo, experimenting with different layouts, typography, and tropical elements. Throughout the process, I looked for ways to give the event a fresh, playful feel while still keeping the recognizable buildings from the original identity.

Concept 1

Concept 2

Concept 3

Final Logo

RAFFLE PASSPORT

I designed a pocket-sized raffle passport that guided guests through activities around the event, with each activity signed off as it was completed. Treasure-hunt-inspired typography and details gave the card its own playful personality while elements from the event identity kept it visually connected.

Reflection

I really enjoyed seeing this project evolve from early logo concepts into a full event identity. It challenged me to find a balance between keeping recognizable elements from the original branding and bringing in a fresh, playful direction. I also learned how to adapt the identity across different pieces while still giving each one its own purpose and personality.